What do you learn in the e-book?

In Localization - The key to global marketing success, you'll learn about:

• The importance of (local) language in marketing
  
• How and when to implement localization
  
• The differences between translation, transcreation and localization
• How to prepare for localization (step-by-step plan)
• What to do and what not to do in localization

What do you gain?

• Good insight into the situations where you can use translation, transcreation, localization or a combination of the three
• A clear overview of the points to consider when localizing
• A thorough preparation for developing (together with a professional translation agency) a localization strategy